Mike Mason

Mike Mason

Mike is a growth and customer acquisition expert and Director D2D & Publishing at Magmic. He lends his expertise to growing games on mobile and Facebook.

Customer Support for Mobile Games: The Community Manager

Managing a customer support strategy in mobile games is riddled with bloating overhead costs, time consumption and for the most part is fairly thank-less. In owning the customer support strategy for one of the highest ticket volumes games on iOS (The...
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Pirate Metrics: How to track + improve your games core metrics

We work with a handful of mobile developers to launch and rework mobile games. Over the years we’ve used many different models to categorize high level metrics that tell us how healthy our games are. Here is our favourite. Dave McClure’s...
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Demographic Breakdown of Casual, Mid-Core and Hard-Core Mobile Gamers

In a previous post outlining what to look for when contractually tying yourself to a Mobile Game Publishers we covered the importance of understanding your games audience. This process begins with positioning your game as a casual, mid-core, or hard-core...
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Understanding a Publishing Contract for Mobile Games

If you’re thinking of approaching a Mobile Games Publisher to distribute your content and gain the exposure of millions of mobile gamers then there are a few things you need to know that will be important when you sign your Publishing Contract....
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Top 10 Ad Services for iOS, Android and Facebook Games

Here’s a collection of the top 10 ad services for iOS, Android, and Facebook that should get you started if you’re looking to monetize your game. When you sign up for these services there is typically a period (before implementing) where your...
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