Mobile Games Blog

Useful hacks for Mobile Developers.

What to Include in a Press Kit for Your Mobile Game

There are many different things you can and should do to market your mobile game. Today’s post covers the press kit, a marketing tool that can help solidify your game’s presence in the industry and secure coverage from game journalists and bloggers....
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How to Pitch a Mobile Game Publisher

You have an amazing mobile game and you want the world to know it – more importantly, you want the world to play it! After much thought and consideration, you’ve decided that the best way to get eyes on your game is to approach a mobile game publisher...
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How to get a Slice of the Thanksgiving Mobile Pie

It’s that time of year again! The smell of turkey is in the air and shoppers are on the hunt for the best Black Friday bargains. The biggest shopping day of the year is coming. Do you want a slice of the pie? Black Friday is an incredible opportunity...
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How to make a mobile game according to South Park

South Park recently released a hilarious episode that outlined the process of creating a free mobile game but did so in a way that made mobile game developers look malicious. Although certain parts of the episode are accurate, I’d like to take the...
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Customer Support for Mobile Games: The Community Manager

Managing a customer support strategy in mobile games is riddled with bloating overhead costs, time consumption and for the most part is fairly thank-less. In owning the customer support strategy for one of the highest ticket volumes games on iOS (The...
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5 Tips for Optimizing Mobile Ad Interstitials

Cross-promotion is one of the best ways to get new users into your game and the right ad can make all the difference. We have experimented more and more with interstitial ads variations to refine click through rate (CTR) and conversion rate from initial...
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Pirate Metrics: How to track + improve your games core metrics

We work with a handful of mobile developers to launch and rework mobile games. Over the years we’ve used many different models to categorize high level metrics that tell us how healthy our games are. Here is our favourite. Dave McClure’s...
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How viral is your Facebook game?

One of the most difficult challenges facing any game in today’s market is how to acquire new users.  Apple’s App Store, Google Play and Facebook’s App Center are largely merit based where the apps with the most users gets the most coverage....
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Demographic Breakdown of Casual, Mid-Core and Hard-Core Mobile Gamers

In a previous post outlining what to look for when contractually tying yourself to a Mobile Game Publishers we covered the importance of understanding your games audience. This process begins with positioning your game as a casual, mid-core, or hard-core...
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Understanding a Publishing Contract for Mobile Games

If you’re thinking of approaching a Mobile Games Publisher to distribute your content and gain the exposure of millions of mobile gamers then there are a few things you need to know that will be important when you sign your Publishing Contract....
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