Acquisition

What to Include in a Press Kit for Your Mobile Game

There are many different things you can and should do to market your mobile game. Today’s post covers the press kit, a marketing tool that can help solidify your game’s presence in the industry and secure coverage from game journalists and bloggers....
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How to get a Slice of the Thanksgiving Mobile Pie

It’s that time of year again! The smell of turkey is in the air and shoppers are on the hunt for the best Black Friday bargains. The biggest shopping day of the year is coming. Do you want a slice of the pie? Black Friday is an incredible opportunity...
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How to make a mobile game according to South Park

South Park recently released a hilarious episode that outlined the process of creating a free mobile game but did so in a way that made mobile game developers look malicious. Although certain parts of the episode are accurate, I’d like to take the...
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5 Tips for Optimizing Mobile Ad Interstitials

Cross-promotion is one of the best ways to get new users into your game and the right ad can make all the difference. We have experimented more and more with interstitial ads variations to refine click through rate (CTR) and conversion rate from initial...
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Pirate Metrics: How to track + improve your games core metrics

We work with a handful of mobile developers to launch and rework mobile games. Over the years we’ve used many different models to categorize high level metrics that tell us how healthy our games are. Here is our favourite. Dave McClure’s...
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How viral is your Facebook game?

One of the most difficult challenges facing any game in today’s market is how to acquire new users.  Apple’s App Store, Google Play and Facebook’s App Center are largely merit based where the apps with the most users gets the most coverage....
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