Monetization

How to make a mobile game according to South Park

South Park recently released a hilarious episode that outlined the process of creating a free mobile game but did so in a way that made mobile game developers look malicious. Although certain parts of the episode are accurate, I’d like to take the...
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5 Tips for Optimizing Mobile Ad Interstitials

Cross-promotion is one of the best ways to get new users into your game and the right ad can make all the difference. We have experimented more and more with interstitial ads variations to refine click through rate (CTR) and conversion rate from initial...
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Pirate Metrics: How to track + improve your games core metrics

We work with a handful of mobile developers to launch and rework mobile games. Over the years we’ve used many different models to categorize high level metrics that tell us how healthy our games are. Here is our favourite. Dave McClure’s...
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Top 10 Ad Services for iOS, Android and Facebook Games

Here’s a collection of the top 10 ad services for iOS, Android, and Facebook that should get you started if you’re looking to monetize your game. When you sign up for these services there is typically a period (before implementing) where your...
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