User Behavior

Customer Support for Mobile Games: The Community Manager

Managing a customer support strategy in mobile games is riddled with bloating overhead costs, time consumption and for the most part is fairly thank-less. In owning the customer support strategy for one of the highest ticket volumes games on iOS (The...
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5 Tips for Optimizing Mobile Ad Interstitials

Cross-promotion is one of the best ways to get new users into your game and the right ad can make all the difference. We have experimented more and more with interstitial ads variations to refine click through rate (CTR) and conversion rate from initial...
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Pirate Metrics: How to track + improve your games core metrics

We work with a handful of mobile developers to launch and rework mobile games. Over the years we’ve used many different models to categorize high level metrics that tell us how healthy our games are. Here is our favourite. Dave McClure’s...
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Demographic Breakdown of Casual, Mid-Core and Hard-Core Mobile Gamers

In a previous post outlining what to look for when contractually tying yourself to a Mobile Game Publishers we covered the importance of understanding your games audience. This process begins with positioning your game as a casual, mid-core, or hard-core...
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