Mobile Games Blog

Demographic Breakdown of Casual, Mid-Core and Hard-Core Mobile Gamers

Demographic Breakdown of Casual, Mid-Core and Hard-Core Mobile Gamers

In a previous post outlining what to look for when contractually tying yourself to a Mobile Game Publishers we covered the importance of understanding your games audience. This process begins with positioning your game as a casual, mid-core, or hard-core title.

Think about these three audiences like this:

(1) Hardcore arranges their schedules around their gaming.
(2) Mid-core arranges their gaming around their daily schedule.
(3) Casual entertains self with games when time presents itself.

Maximizing your games appeal to a core audience will often mean fitting into a specific hard, mid or casual mix. Here’s a look at some top performing titles that fit into these

Demographic breakdown of Bejeweled Blitz (Casual):

With 60 second capped game time this casual games fast paced play style caters to a significantly large female demographic.

High level breakdown: Bejewled puzzles, Social connect, friends leaderboard, high score incentive.

Player habits:

  • Very short session time
  • Commutes, washroom breaks, living room, in bed.
Demographic breakdown of Clash of Clans (Mid-Core):

Touted as the king of mid core games with peak revenues of (est) $700,000/day.

midcore-demographics

High level breakdown: Resource management, form clans with friends, attack other players, levelling mechanic, virtual currency, grind or pay.

Player habits:

  • Medium-short session time
  • Commutes, washroom breaks, living room, in bed, with friends.
Demographic breakdown of Call of Duty (Hard-Core):

A hard core console/PC game whose audience bases their day around their game time.

hardcore-demographics

High level breakdown: FPS (Fisrt person shooter), high skill cap, form clans, build towards better weapons, levelling mechanic, DLC (Downloadable content $$).

Player habits:

  • Very long session time
  • Living room, after school/work, evenings.
Demographic breakdown of Candy Crush Saga (Unicorn):

This “King” title struck a silver bullet in 2011 with its ease of play and addictive progression loop.

unicorn-demographics

High level breakdown: Bejewled puzzles, progression map, levelling mechanic, power-ups($$)

Player habits:

  • Short session time
  • Commutes, washroom breaks, living room, in bed.

Leave a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>